Coca Cola and What Its Doing Right In Social Media

Coca Cola and What Its Doing Right In Social Media

 

We have been researching and trying to figure out who is conducting themselves in a smart way on social media. I have read about few companies who have taken hold of their social media and own it. Coca Cola has over 75 million likes on Facebook. It is only behind Facebook and YouTube for most likes on a business account. Add Eminem and Rihanna to fill out the top five. This amount of likes puts it in at number 6 on the list. Their Twitter account is huge as well. Over 2 million followers and over 83 thousand tweets gives Coca Cola a huge presence on Twitter. Coca Cola has a huge fan base that stretches across 200 countries across the world. Coca Cola has success by engaging with the fans. With this many fans Coca Cola even has a webpage the details their goals on social media as well as informing its fan base how they expect them to act while on their sites as well as on their own personal sites. Click Here for link. A rundown of what they are committed to explains why Coca Cola has become a juggernaut in the social media market.

Coca Cola's first rule is transparency. This idea is essential for a business to move forward. The wealth of information at our fingertips now days mean companies cant hide behind advertising and controlling their image. In 2013 and beyond your image is reality. Next on the list is Coca Cola states is they need to do what they can to protect the rights of the consumers privacy. In this age it is very hard if impossible to be completely private. If I know that Coca Cola is doing to do what they can to protect my privacy  on their website I will be more willing to give honest info. If a company is going to succeed they need the know the truth from its customers, or fans, so they can make any needed changes to improve its product.

     Coca Cola will protect the copyrights of third party information. Coca Cola is letting everyone

know that they understand that this is social media and they can not always control the information posted but will do the best it can in preventing them from using trademarks or copyrighted material of another company. Coca Cola also explains that they will be staying away from untrusted sites that might create problems for its fan base. With this many followers Coca Cola could easily be targeted by shady people trying to just create problems for the "fun" of it. Coca Cola is doing what they can by only linking to trusted material. This will make it easier to explore all the content on the website with not having to worry about where you will end up. The last commitment of Coca Cola is to monitor. With a fan base so big they have to add reasonably to that. It is impossible for Coca Cola to read every post and interaction on social media. The fact they are trying to make it safe to browse and participate makes it easier for someone to click the like button and have fun with Coca Cola.
     Other things Coca Cola is doing right is allowing their employees to use social media tools to further their social media plan. How many businesses only have a small group of people doing all the work? Coca Cola recognizes that their employees are also a great resource to utilize in social media. They also have a set of rules for their employees to follow on social media. On top of the standards in social media such as engaging the fan base and offering information that is interesting Coca Cola is stepping up in other areas to help create a safe environment for its customers. These are the reasons I think that Coca Cola has really created a model for other businesses to follow. Ill leave you with a quote from Coca Cola.

Ajay IV
    

 

      

 

 

     

 





How Red Bull Uses Their Social Media for Business

How Red Bull Uses Their Social Media for Business

 

      Red Bull is a company whose Facebook is frequently visited. Their Facebook page has nearly 41 million likes. With so many people on their page Red Bull is able to use Facebook as a way to sell their image. Their image is of a company that is on the edge. They deliver videos with countless acts of adrenaline while entertaining us with raw footage of people doing amazing things. As I type this there is a video of a man going down a huge waterfall in a kayak. These are the type of videos Red Bull is linking and sponsoring that inspire us to say "HOLY COW, DID YOU SEE THAT"!? This is part of the plan to sell the Red Bull "lifestyle". One that is as adventurous as anything you can find on the web. I believe that you will not find a better collection of WOW videos anywhere else.

 

   

 Red Bull has also been doing this since the beginning. They decided early what their image was going to be and stayed with it. Red Bull also uses its Facebook page to advertise the events that they are sponsoring whether it be their Flugtag Event (which people design their own flying machines and compete which one can do the best), The Heroes by Nature Snowboard Night, or showcasing a 12 year old doing the first 1080 ramp jump ever recorded. Red Bull has been a leader in showcasing what they want as part of their image and plastering it everywhere. Red Bull uses social media as a complement to the other advertising they do. The Red Bull marketing plan is a multi headed hydra attacking everywhere that they can to showcase the Red Bull lifestyle. When they do show the activities that they sponsor the focus of the commercial or video isn't the drink Red Bull, but of the Red Bull image of adrenaline junkies doing things that we might not even have thought of. At the same time, however: when we see those two bulls, or even one bull, we know what is being advertised with out them telling us. This is a sign of great advertising.


     By having so much traffic on their webpage it has created its own niche market. Red Bull is the biggest name in adrenaline sports in the world. Red Bull also responds to people who post on Facebook. This engaging behavior, that Red Bull seems to have mastered, is what I believe is driving the success. If you have a fan base doing remarkable things outside of basic sports its only natural to make sure you keep your social media engaging to match them. Red Bull has to keep up with its fan base and it is doing just that as well as showcasing it. What an amazing way to interact with your fans. When they do something amazing both parties reap the benefits. Red Bull is using its fan base as a resource to continually improve its marketing of their product. When you listen to the fans you will have success and Red Bull is a perfect example of that.


Ajay IV